bwagy, the blog of Ben Young

That’s the attitude of Replenish, what they’re saying is that 95% of the volume of a household spray is water, water that costs them to mix, fill the bottle and ship to you.  What if they shipped you the chemicals and you use your own water? What a brilliant idea.

Swapping it around, highlight what’s not there instead of what is.

Thanks to Gizmodo for bringing it to my attention.

That is create the habit of zagging when others zig, even if it’s exploratory.

Often my business partner Duncan will bring up a topic and I will take the opposing side (even if I agree) as it forces us both to evaluate the decision from all angles.

It’s a fanstastic habit for better decision making… consistently.